Today, the Nikkei [sub] is not convenient to the fact that the import is hot in Japan, although the new car market warmer. Nikkei send a reporter in an Audi showroom, interviewed a BMW customer, and the record of social change: "My husband prefers foreign cars, so that's why I buy one," said one bank employee who changed national car Nikkei BMW. "They are less fuel efficient Japanese cars, but no big deal, because only the unity of the weekend."
Now what really happened with the importation into Japan? We expect a little closer.
Now let's look at the mostest imports. On the left, we're in sales in September. Share of the market share of imports, rather than the total market. We have seen sales in September 2010, and growth as compared to September 2010. So the experiment again in the first nine months.
| Imports Japan September 2011 | January – September 2011 | ||||||||
| 2011 | Share | 2010 | Growth | 2011 | Share | 2010 | 
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| Volkswagen Group | 9,255 | 27.24% | 6,630 | 39.59% | 53,660 | 25.97% | 51,546 | 4.10% | |
| VW | 6,444 | 18.96% | 4,557 | 41.41% | 37,290 | 18.05% | 38,192 | -2.36% | |
| Audi | 2,783 | 8.19% | 2,050 | 35.76% | 16,214 | 7.85% | 13,204 | 22.80% | |
| Bentley | 16 | 0.05% | 19 | -15.79% | 85 | 0.04% | 101 | -15.84% | |
| Lamborghini | 10 | 0.03% | 4 | 150.00% | 69 | 0.03% | 48 | 43.75% | |
| Bugatti | 2 | 0.01% | 2 | 0.00% | 1 | 100.00% | |||
| Nissan | 6,015 | 17.70% | 6,605 | -8.93% | 41,961 | 20.31% | 16,913 | 148.10% | |
| BMW Group | 5,943 | 17.49% | 5,495 | 8.15% | 34,758 | 16.82% | 32,340 | 7.48% | |
| BMW | 4,165 | 12.26% | 4,130 | 0.85% | 24,005 | 11.62% | 23,415 | 2.52% | |
| BMW MINI | 1,758 | 5.17% | 1,326 | 32.58% | 10,576 | 5.12% | 8,714 | 21.37% | |
| BMW Alpina | 17 | 0.05% | 21 | -19.05% | 114 | 0.06% | 159 | -28.30% | |
| Rolls Royce | 3 | 0.01% | 18 | -83.33% | 63 | 0.03% | 52 | 21.15% | |
| Daimler | 4,929 | 14.51% | 4,783 | 3.05% | 25,644 | 12.41% | 25,115 | 2.11% | |
| Mercedes-Benz | 4,688 | 13.80% | 4,701 | -0.28% | 24,645 | 11.93% | 24,293 | 1.45% | |
| smart | 240 | 0.71% | 82 | 192.68% | 990 | 0.48% | 820 | 20.73% | |
| Maybach | 1 | 0.00% | 9 | 0.00% | 2 | 350.00% | |||
| Fiat-Chrysler | 1,743 | 5.13% | 1,519 | 14.75% | 10,224 | 4.95% | 8,883 | 15.10% | |
| Fiat | 817 | 2.40% | 882 | -7.37% | 4,479 | 2.17% | 4,377 | 2.33% | |
| Jeep | 435 | 1.28% | 274 | 58.76% | 2,407 | 1.16% | 1,422 | 69.27% | |
| Alfa Romeo | 198 | 0.58% | 156 | 26.92% | 1,542 | 0.75% | 1,225 | 25.88% | |
| Dodge | 174 | 0.51% | 68 | 155.88% | 783 | 0.38% | 632 | 23.89% | |
| Chrysler | 41 | 0.12% | 75 | -45.33% | 449 | 0.22% | 630 | -28.73% | |
| Maserati | 36 | 0.11% | 29 | 24.14% | 200 | 0.10% | 217 | -7.83% | |
| Ferrari | 31 | 0.09% | 28 | 10.71% | 294 | 0.14% | 332 | -11.45% | |
| Lancia | 11 | 0.03% | 7 | 57.14% | 70 | 0.03% | 48 | 45.83% | |
| Toyota | 1,424 | 4.19% | 1,102 | 29.22% | 10,031 | 4.85% | 6,973 | 43.85% | |
| Volvo | 1,605 | 4.72% | 961 | 67.01% | 8,172 | 3.95% | 5,647 | 44.71% | |
| PSA Group | 1,078 | 3.17% | 1,230 | -12.36% | 6,784 | 3.28% | 6,230 | 8.89% | |
| Peugeot | 698 | 2.05% | 874 | -20.14% | 4,569 | 2.21% | 4,573 | -0.09% | |
| Citroen | 380 | 1.12% | 356 | 6.74% | 2,215 | 1.07% | 1,657 | 33.68% | |
| Suzuki | 228 | 0.67% | 402 | -43.28% | 2,895 | 1.40% | 3,517 | -17.69% | |
| Porsche | 392 | 1.15% | 218 | 79.82% | 2,597 | 1.26% | 2,510 | 3.47% | |
| Ford | 352 | 1.04% | 318 | 10.69% | 2,421 | 1.17% | 2,295 | 5.49% | |
| Renault | 354 | 1.04% | 245 | 44.49% | 2,316 | 1.12% | 2,036 | 13.75% | |
| General Motors | 293 | 0.86% | 189 | 55.03% | 2,213 | 1.07% | 1,774 | 24.75% | |
| Chevrolet | 156 | 0.46% | 64 | 143.75% | 864 | 0.42% | 676 | 27.81% | |
| Cadillac | 106 | 0.31% | 97 | 9.28% | 1,037 | 0.50% | 745 | 39.19% | |
| Hummer | 18 | 0.05% | 21 | -14.29% | 218 | 0.11% | 276 | -21.01% | |
| GMC | 10 | 0.03% | 6 | 66.67% | 84 | 0.04% | 70 | 20.00% | |
| Buick | 2 | 0.01% | 1 | 100.00% | 8 | 0.00% | 5 | 60.00% | |
| DAEWOO | 1 | 0.00% | 2 | 0.00% | 2 | ||||
| JLR Group | 182 | 0.54% | 199 | -8.54% | 1,507 | 0.73% | 1,371 | 9.92% | |
| Jaguar | 117 | 0.34% | 127 | -7.87% | 777 | 0.38% | 808 | -3.84% | |
| Land Rover | 65 | 0.19% | 72 | -9.72% | 730 | 0.35% | 563 | 29.66% | |
| Honda | 110 | 0.32% | 10 | 1000.00% | 800 | 0.39% | 723 | 10.65% | |
| Lotus | 31 | 0.09% | 19 | 63.16% | 216 | 0.10% | 226 | -4.42% | |
| Mitsubishi | 3 | 0.01% | 19 | -84.21% | 101 | 0.05% | 148 | -31.76% | |
| Aston Martin | 8 | 0.02% | 13 | -38.46% | 100 | 0.05% | 84 | 19.05% | |
| Hyundai | 12 | 0.04% | 26 | -53.85% | 68 | 0.03% | 182 | -62.64% | |
| Saab | 7 | 0.02% | 1 | 600.00% | 49 | 0.02% | 41 | 19.51% | |
| Rover | 3 | 0.01% | 10 | -70.00% | 32 | 0.02% | 47 | -31.91% | |
| Morgan | 3 | 0.01% | 3 | 13 | 0.01% | 11 | 18.18% | ||
| MG | 1 | 0.00% | 2 | -50.00% | 7 | 0.00% | 6 | 16.67% | |
| Detomaso | 1 | 0.00% | 3 | 0.00% | 1 | 200.00% | |||
| Pontiac | 1 | 8 | 0.00% | 6 | 33.33% | ||||
| GMDAT | 1 | 4 | 0.00% | 5 | -20.00% | ||||
| Unimog | 4 | 0.00% | |||||||
| Kia | 3 | 0.00% | 2 | 50.00% | |||||
| Autobianchi | 2 | 0.00% | 1 | 100.00% | |||||
| Mini | 1 | 0.00% | 2 | -50.00% | |||||
| Opel | 1 | 0.00% | 4 | -75.00% | |||||
| Saturn | 1 | 0.00% | 2 | -50.00% | |||||
| Subaru | 1 | -100.00% | |||||||
| Others | 8 | 0.02 | 3 | 266.7 | 52 | 0.03 | 45 | 15.56% | |
| Total | 33,980 | 100.00 | 30,004 | 113.3 | 206,648 | 100.00 | 168,687 | 122.5 | |
Source: Japan Automobile Importers Association
What do we see? As far as I remember, Volkswagen is the largest importer of Japan. This year, only with the accumulation of all Volkswagen Group brands can defend the honor. In one brand, Nissan is Japan's largest importer. Here are the usual suspects BMW and Daimler, followed by the crew back on the field by a wide range of Fiat-Chrysler. And what next? Toyota to import the same amount as all of the Fiat-Chrysler. Ford and GM back in the field. Think: A little Porsche sells more cars in Japan that Ford and GM all. The reason for lower U.S. car sales in Japan is simple: People want a good imported cars. People just do not get excited about American cars. Fiat Alfa Romeo stepson sell better than the leading brand sold GM Cadillac. Now look at the growth rate of cars being sold in large numbers. Germany did not grow much. What will be the actual - Japanese import! Nissan has already imported a car nearly three times as much over the years in the same period in 2010. Toyota also increased imports. In the past year, Toyota imported 10,000 units per year. This year's figures of 10,000 was reached in September. On, 27 percent of imported cars in Japan Japanese brands. If the yen remains strong, we expect this trend to continue.
